Of course, it is not easy to market a new product, especially in a market with strong competitors. Therefore, an effective marketing plan is needed so that the product can be recognized and more importantly, used by consumers.
Well, here are tips that you can use to create an effective marketing plan.
1 . Determining Unique Selling Points for Marketing Plan
As the name implies, determining a unique selling point in a marketing plan means determining what is the difference between the product/ brand that you are carrying with your competitors. This is important, because if there are many companies offering similar products, consumers will choose the brand that provides more benefits. The uniqueness that is carried can vary, ranging from characteristics, prices to the way the product is delivered.
2. Identifying the Target Market for Marketing Plan
In a marketing plan to market a new product/ brand , it is important to determine who your target market is. To identify this target market, you can create characteristics, such as age, gender, economic status and other consumer characteristics. In addition, it is also necessary to identify the motivation of consumers to buy products/ brands . There is more than one target market you can define, but you need to define each one separately.
3. Define Promotional Channels
If you have identified your target market, the next thing to do in your marketing plan for a new product is to determine which channels to use. This promotional channel must have taken into account the media that is often seen by the target market. Therefore, it is important for companies to know what their target market reads, which radios they listen to most, what sites they frequent, and which groups the target market joins.
4. Make Material Marketing Plan
The next step in the marketing plan is to prepare marketing materials that speak to the target market. If there is more than one target group, then the promotional materials need to be adjusted for each targeted group. For example, if you want to issue a laptop product , the target group can be students or professionals. Both obviously need a laptop but the reasons are different. So, for that, it is necessary to prepare materials that are suitable for each target market.
5 . Making Promotional Material Placement Plan
Placement of promotional materials needs to be considered in preparing a marketing plan . You can run ads or prepare articles in places/media that your target market sees. Conventional placement of promotional materials can also be done, such as distributing flyers in potential locations, which are often visited by consumers.
In addition, you can also take advantage of digital promotions such as social media and digital marketing techniques so that the products to be issued can be widely known. One of the marketing techniques in question is optimizing search engines ( Search Engine Optimization / SEO).
Remember, in preparing the marketing plan for this new product, you must also pay attention to the availability of the budget . Budget planning for promotion needs to be done carefully, especially if you are competing with well-established companies in the targeted market.
The budgeting aspect in making this marketing plan must be based on realistic principles. This is especially so when you choose a promotional medium to introduce a new product. For that, you must first identify which promotional channel is the most effective in reaching the target market. Do not use all existing promotional media, but it turns out that only one or two are effective.