How to Create Unique Content For Wellness Blogs
If you are looking for ways to grow your wellness blog and how you can drive traffic and user engagement then the answer lies in quality content. As obesity rates are on the rise, so is the number of the wellness blogs. The competition in this field of blogging is high given the many great bloggers we have.
Fortunately, everyone has a place in this crowded marketplace. In 2015, the industry was at $3.72 trillion, and it is getting stronger every other time. It has numerous opportunities for businesses and consumers as well.
The key to success is to set yourself apart from the competition. Nowadays people are tired of reading the same old stories on how to lose weight or get a healthy skin. People are in search of facts and interesting information.
You can build or destroy your marketing efforts with what you post online. With low-quality content, don’t expect much success of your blog. Here is how you can create great content for your wellness blog.
Come Up with Catchy Titles
Headlines are the first thing that readers see when your blog pops up in their search queries. Make sure that they are catchy and interesting to read.
A 2011 report shows that headlines with odd numbers receive 20 percent more clicks than those with even numbers.
Use Long-Form Content
There are numerous topics covered under wellness blogs right from beauty to hair loss and general health. This offers you with a world of possibilities when it comes to content writing.
On Google the most popular posts have between 1,140 to 1,285 words. This is known as long-form content and tends to rank higher than the average posts which have about 500 words. Long-form content gives you the chance to cover a topic profoundly and squeeze in more keywords. This drives in more traffic and backlinks and thus boosts your SEO efforts.
Incorportae Relevant Keywords
In general, wellness blogs target one or more niches such as skin care or weight loss. Make sure that the keywords you use are relevant to that niche. For example, if you are blogging about fitness, target keywords related too fat loss, exercise, or sports supplements. You can make use of Google’s Keyword Planner to research your options.
Include a Call-to-Action
Make sure that every post ends with a call-to-action. Include what you would want your readers to do next, whether joining your email list or downloading an eBook.
For instance, if you write about stroke medications, end your post with learn more about Eliquis or any other drug you have covered. This will help the readers get more information on the topic covered.
Add Images and Videoa
Blog content involves more than just text. Wellness blogs that are most popular feature quality photos and actionable videos. Often, people will watch a how-to video than reading the text.
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