Becoming familiar with some new concepts being utilized in the software industry is the first thing that you have to do if you want to be giving some advice to owners of software firms compared with other kinds of businesses. Of the many topics, the most important will have to be software licensing as well as the technicalities that are part of such a sales and development area. Nevertheless, besides due diligence and legalities, there are still other facets that software companies must consider in order for them to increase their sales.
When it comes to the current market, if you want to increase your earnings then you either make more sales or charge your clients more for the value of the product that you have given them or even both. Even so, it is important to remember that a lot of software marketers and developers only concentrate on acquiring new clients and have disregarded the need to improve their service to their loyal clients. There are those that value referral systems where each of their users is given incentives right after their software is shared to others. Even so, until today, the most proven and tested method of ensuring brand awareness is making sure that your clients are all satisfied genuinely. With those things being mentioned, below are some things that you can consider to ensure that your current clients remain loyal, will review your software positively, and will recommend it.
1) Utilize software escrow so the source code that you have is safe
Software developers often face the dilemma of choosing whether or not they should be providing to each of their clients their source code. The major problem that developers get to encounter when their source code is given to their clients is the probability of it being posted online. When this happens, then other software developers will be taking advantage of your source code by finding it and then modifying some of it. These things could just take place in the shortest time possible. You will no doubt be very surprised at the fact that you have a lot of competitors already when they are just the ones who are cloning your software either for email subscription or for free.
Well, that maybe the worst thing that can happen to your software, but it is actually very possible to happen and has even tried happening to a number of people. In the same thought, licensees have grown very concerned with this scenario because they want to make sure that their application or program will still work even if their developers will no longer be providing updates. Fortunately, online software escrow services have already emerged that can help you reach a compromise with your dilemma. You just have to keep in mind to go for services that are of high quality and are very much reliable.